April Gregory. Web Content Designer, Project Marketing Manager, Social Media Enthusiast, Technical Communicator. Business Strategist
“Can this room be my office?” That’s the question I asked my grandmother as we were moving out of our old house and into the new one. I was around 10 years old. As far back as I can remember, I have wanted to be a professional. I wanted to have my own office. The world of business (in my mind) was my destiny.
Every job that I held (even my first job at Burger King) confirmed my desire and destiny to be in the world of business. I just wanted to be a professional.
I’ve read a gazillion marketing books and listened to a gazillion more tapes. I’ve attended dozens of seminars and taken more classes than I can count. I just wanted to be a professional.
I earned the designation of Certified Professional Marketing Consultant from the International Guild of Professional Consultants in May, 2000. I had the equipment, intensity, and support to be a professional.
Call it silly or naïve, but I never went into business for myself—it was never about me. It was all about the client. I came up under the customer service school of thought that told us stuff like, “the customer is always right” and “the customer is first” and “take care of the customer and the customer will take care of you” …so as you can imagine, by the time it was time for me to open my consulting doors, my total focus was the client.
My client list grew with the likes of: William Paterson University, Bonner Brothers, High End Spas and Salons, Hospice Marketing Teams, Small Business Owners, Private Schools, and new consultants.
I just wanted to be a professional.
Initially, this meant that with each project I had my head buried in the sand with client work, which also meant that when it was good, it was really good, and when it was bad, it was downright depressing. It was feast or famine.
That had to change.
I sat down and did the calculations: I had helped my clients generate over $10 million dollars in revenues. Wow, this was great! It was great for them and great for me, except where were my millions?
Oh, I wasn’t a part of the equation. Who me? I was a strategies girl for others but not for myself. Even though I had crossed over into six figures, I really struggled in business. Then, the experts told me to hire a team. Being a girl of action, I immediately did that and it quickly ate up my profits and caused all kinds of problems and debts to my already struggling situation.
I hit the reset button.
I had to start over, which also meant that I had to learn how to write html code and other really technical skills to run a highly efficient business in a new business climate. Why? Because I had more time than money and I couldn’t afford to hire help [been there, done that].
I loved the technology so much that I even went back to school to get my BSTM degree in Technical Communications, all while re-building.
Then, I created a success system for entrepreneurs. It’s the #1 business system of its kind. Yay! This system has changed the way I do business (and of course, I would dare not keep it to myself), remember that’s why I went into to business for myself — to help others.
I completely understand the entrepreneur’s journey—this is part of my life’s calling. My ultimate goal is to help business owners make more money in a way that serves them and others.