[Marketing and Money] Do You Charge Family and Friends?

I recently did a project for a very close family member (okay, it was my husband) and I never once thought about NOT charging him. I actually (for the most part) treated him like any other customer. I stood my ground, created a value based position with what I’d do for him and delivered on my promises.

How do you charge family and friends for services rendered?

This hasn’t always been easy for me. At one point, I thought it was unethical to do business with family and friends and I almost always referred them to someone else; or, I’d try to point them in the right direction. Well, you can see how this whole thing could be self-sabotaging?

The truth about marketing your services is that you must get people to know you, like you, and trust you. But in the case of family and friends, I was referring them elsewhere because I had a false belief that working with family and friends was unethical. That being said, just the fact that they were coming to me demonstrated the know- like- trust factor. I was defeating myself.

Then, one day, a few years back, it came up in a coaching session with Maureen Sherman. She worked with me to clear that sabotaging belief and I’ve been at peace with charging family and friends ever since.

Do you struggle with this? If so, tell us about it below. Let us know how you overcame the charging barrier.

In the meantime, here are a few tips to help you charge what you’re worth and get it no matter who you’re working with:

1. Establish your own fees. In other words, you should already know your price points for your services. Don’t make or let them decide how much to pay you.

2. Show them the value. Customers want the best that their money can buy. Be sure to showcase the value of working with you and why you’re the best choice for them. NOTE: It’s all in the solution.

3. Set up and manage expectations. Don’t ever assume anything. Always communicate with your customer. And be sure that they are doing their part. You’re partnering with them –It’s not your sole responsibility.

Speak Your Mind