Strategic Plans
“Without a roadmap, you can only go where you’ve been!”
A marketing plan is your road map for the marketing activities of your company/organization for a specified period of time, such as one year or five years. In spite of all the generic software programs out there, there is no “generic” marketing plan that applies to all companies, ideas and/or situations. The specific strategies and tactics for your marketing plan is as unique as your target audience and purpose.
Arthur R. Kydd, CEO of St. Croix Venture Partners provided the seed money and venture capital to launch more than 60 start-up firms in the last 25 years. Today, those firms have more than 5,000 employees. He says, “I get 200 to 300 marketing and business plans a year to look at, and St. Croix provides start-up financing for only two or three. What set a potentially successful idea, product or technology apart from all the rest is markets and marketing. If you have a real product with a distinctive point of difference that satisfies the needs of customers, you may have a winner. And you get a real feel for
this in a well-written marketing or business plan.”
You need your own road map
Having a growth strategy and marketing plan for your business is not an option. It’s an absolute must!
Benefits of having your own plan, you get:
- Key industry insights (based on strategic research) that provides strategic options
- A complete profile and behavioral analysis of your target audience
- Specific strategies that are unique to your business
- Clear tactics to execute on identified strategies
- Pricing strategy that’s unique to your company’s offerings
